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外媒眼中的中国“下沉”市场

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The following is the translation of the article, slightly modified.

Ms. Yu, 28, has been working in Shenzhen for almost ten years. Last year, she returned to her hometown, a remote village in Jitian Town, Lianshan County, Qingyuan City, Guangdong Province. In the days of Shenzhen, she has done all kinds of work, some in the factory, some in the office, and work long hours every day. (Black horse Tou.vc focused on the crowdfunding platform in the field of cultural and creative) After returning to his hometown, she opened a shop that was not very eye-catching, and sold souvenirs such as tea and wild mushrooms to distant customers.

Ms. Yu decided to return to her hometown. This move was a few years ago and it will be very surprising. At that time, hundreds of millions of young people in the town were fleeing their hometowns, went to the city to find good jobs, and saw the wonderful world. However, nowadays, the price of smart phones is already very cheap. The government is promoting network coverage in poor areas. These are changing the way of rural residents' daily recreation and consumption. They have also created some new opportunities to attract those who work hard in the city to return. hometown. Although this trend is still small, it is opening up new markets for Internet giants such as Alibaba, Byte Beat, Tencent and other social media, mobile payment and e-commerce applications.

For example, WeChat is now everywhere. “Here, WeChat is the most efficient way to do something,” Ms. Yu said. Ms. Yu’s village is located in Lianshan County. People in the county are increasingly buying online and buying all kinds of large and small goods online. Online shopping is almost always done through mobile devices.

Ms. Nie lives in a larger town in Lianshan County. Last year, she spent nearly 30,000 yuan about a quarter of the family income online shop for a refrigerator and a watch, respectively, to the father and husband. Ms. Nie works at the blood donation station. Her father and husband are local civil servants, which are considered to be relatively high income groups.

xx中国有13亿人口,其中5.8亿人生活在农村。根据官方报告,在农村地区,约有2.22亿人经常上网,这一数字在过去五年中增加了25%。在余女士的故乡吉田镇等许多小村庄和小城镇,年轻人和中年人都搬到了这个城市。主要居民是留守老人和儿童,但即使在这些地区,互联网的使用正在攀升。最近,我们参观了距离深圳5小时的连山县。通过访问我们可以理解,像余女士这样的回归人口以及他们在大城市的在线习惯正在帮助中国的贫困地区。变种。

村里的“企业家”

连山县位于中国广东省西部,是一个美丽的地方。虽然连山县比中国许多农村地区富裕,但它仍然是广东省最贫困的地区之一。连山县吉田乡约有300户。这些居民几乎都是姓氏,但没有直接的亲戚关系。村里有一家木材厂,是当地雇佣最多的公司。

于女士在村中心附近开了一家小店。店面是一个房间。柜台是传统的中式深色木质咖啡桌。余女士身穿蓝色阿迪达斯运动衫和修身牛仔裤,盯着柜台后面的自己。零售小企业。商店的租金是每月1800元。墙上的架子上摆满了当地的特色菜,包括茶,自制豆腐皮,干土豆和野生蘑菇。

大部分商品的销售由余女士通过其个人微信账户在线进行。余女士将成立一个微信小组,让她在微信上的联系人了解她的商店,销售和销售自己的产品。现在,余女士已经积累了2000个联系人,其中许多人已经是常客。她说她会把她卖的产品的照片发送给朋友圈,每天5次,甚至试图在颤音上发布一段短片,但效果不是很大。

客户将在WeChat上直接将款项转账给她,并提供送货地址。之后,她将包装产品,走几分钟到附近的物流服务站发快递,快递公司将货物发送给买家,有些买家距离数百公里以外。随着网络购物的兴起,一些快递公司已成为周边地区最大的公司,创造了许多新的高薪工作。当地居民表示,在政府工作之后,在快递公司工作是收入中第二好的工作。

农历新年是旺季,当时余女士每个月可以卖出1万多元商品。扣除费用后,她可以赚取约3000元上下约为当地平均水平。她说,现在比大城市低三分之一,但生活成本要低得多。

余女士的情况并非如此。据官方数据显示,去年农村网上商店的数量达到近1000万,比去年增加了200万。商务部曾预测,2017年网上零售额增长近40%至1.24万亿元。

农村生活的巨大变化

俞女士与父母和祖父住在一栋两层楼的混凝土建筑里。房子铺满了白色瓷砖,从她的地方走到她的商店大约需要20分钟。为了让余女士和她的妹妹一起来(姐姐后来搬走了),这家人最近在二楼进行了翻新,用一个西式马桶替换了旧式的蹲便器,并增加了一个65英寸的马桶。海信电视和其他几个年轻女孩想拥有的生活设施。最重要的是,家庭拥有一个高速无线路由器,使家庭成员更容易使用流媒体应用程序,观看流媒体电影,或以较低的成本执行其他娱乐活动。

如果路由器配备免费上网和有线电视一年,费用会更高,但每月只需58元。该计划由中国移动(一家国有电信运营商)提供,是政府减少城乡之间数字鸿沟的一部分。政府还表示将削减数据漫游和互联网接入的成本,以刺激农村地区的网上购物需求,并帮助农民以市场价格出售农作物和家禽。

安装新路由器后,互联网的成本将保持在非常低的水平。余女士可以观看爱奇艺的节目,观看颤音的短片,还可以获得淘宝,解毒都,京东等电子商务平台。购买互联网上的几乎所有东西衣服,杂货,家里的小物品等等。

“第一次网上购物是我在深圳的时候,”余女士说。她估计,现在,网购每年将超过100次,网购成本约为1万至15,000元。

全国老人都学会了手机

余女士的父母从未上过大学。她的父亲从高中毕业,之前在农场工作;他的母亲从高中毕业,现年58岁。他还在当地的木材厂工作,收入是根据完成的件数计算的。 (黑马Tou.vc专注于文化和创意领域的众筹平台)老人没有赚到任何大笔钱,大部分时间都没碰到智能手机这是城里很多人的事情直到几年前,年轻人习惯于使用。

余女士把这个“数字浪潮”带回了家。去年,她为她的母亲买了她生命中的第一部智能手机,这是一款经济实惠的Vivo手机。购买手机是母亲提到的,因为她的朋友之前告诉她(使用智能手机)在西瓜视频上观看电影,在战斗中购买更多,并在微信上与朋友聊天。

在此之前,余女士的母亲李女士在空闲时间打牌或在电视上观看中央电视台。现在,她每天花几个小时去刷牙。如果她查看喜欢的项目,她通常会将链接发送给女儿付款,因为她不知道如何使用它。

李女士也是业余舞蹈团的成员。舞蹈团的成员都是女性,表演中国传统舞蹈。最近,他们购买了一双红色上衣和黑色裙子,价格高达50元,比当地服装店便宜得多。在她与微信家人分享的一张照片中,李女士和她的同伴舞者站在一起,她的眼睛看着镜头,手里拿着一朵闪亮的蓝色手花。

俞女士的父亲是3年前第一部智能手机,,一部廉价的Oppo手机,是小女儿的礼物。小女儿在深圳一个城市工作。职业是会计。移动电话从城市发送给她的父亲。余先生已经退休,现在是微信的重度用户。自从在家安装路由器以来,他一直在使用微信,通过微信与已经搬过的中学生重新联系,联系费用也便宜了。

余先生的网上购物更加滑爽。他将自己的银行账户连接到微信,并使用微信支付鞋袜等费用。他每天花几个小时,浏览很多,并观看颤音的短片。

回归年轻人

姚先生住在不远处的一个村庄。他拥有一个拥有1000个橙子,香蕉和火龙果的果园,以及一些板栗树。他曾在广东省北部的韶关大学学习旅游。他于2001年毕业。

When I went to college, Mr. Yao saw a world that the village friends had never seen before. In 1999, he was still in contact with the Internet when he was still in college. At that time, there were very few people online in China. There is a computer room for students to use. He spends all day all day, searching the web, chatting with strangers on QQ, and even making a "girlfriend" online, even though they have never seen it. surface. Mr. Yao said that compared to the more popular Nokia phones, the BlackBerry is cheaper and cooler, and is his favorite.

After graduation, he did not want to return to his hometown. Instead, he first made a tour guide at Shaoguan and then moved to Shenzhen. He recently accepted an interview at a small restaurant near the railway next to the village. "At the time, I really wanted to see this big world," he said. He worked in Shenzhen for six years, doing sales in an air-conditioning company, with good income, and can give home 10,000 yuan a month. His biggest regret is that he did not buy a house before the house price soared.

“At that time, the price per square meter was 3,000 to 4,000 yuan,” he said. “I missed the only chance. After a few years, the house price rose to 60,000 to 70,000 yuan per level. I could not afford it. ".

Mr. Yao’s chances of being settled in a big city were minimal, so he returned to his hometown in 2013, and the husband and wife lived with his parents. He is one of the few college students in the village. Like Ms. Yu, he often goes online. Follow the trend, watch the news, chat with friends, and buy most things online.

He is also very concerned about the latest technology news. In the past, he read the technology news website 36氪 every day. Now, he said that the Himalayan was found to be more useful. The Himalayas are a platform for making podcasts and audiobooks, as well as sharing personal radio stations. Sometimes, after listening to a market-like podcast, he received a phone call from a stranger trying to sell financial products to him, but he believes that the news is free and that receiving these calls is a fair deal.

xx他说,“我根本不介意。如果我能享受免费服务,我不介意与平台分享我的个人信息。”

不在果园工作时,他喜欢在颤音上观看短片,播放手机游戏王的荣耀,并在斗鱼上观看比赛。他说他每天都会看颤音,不是为了消磨时间,而是因为他能理解世界上发生的事情。

他也是一位活跃的在线商店资深人士,他从互联网上购买电力,零食,衣服和其他物品。 2012年,他首先尝试在淘宝上购物,现在每月花在网上购物800元,占每月3000元的大部分。这几天,他主要从事网上购物,他说这是因为价格便宜得多。

他还学到了一些在战斗中寻找优质产品的技巧。他说,“在战斗中,我总会选择第二个最便宜的产品,而不是最便宜的产品。我也会检查产品的重量。(Tou.vc专注于文化和创意领域的众筹平台)例如我买了最强大的望远镜,因为根据我的经验,轻型望远镜往往都是假的。“

但是对于商品,他仍然不会在线购买。

“除了杀虫剂外,我在网上买了所有东西,”姚先生说。贫瘠的农药可能会损坏他的树木并导致他遭受重大损失。 “我不能冒这个风险,所以我总是从附近的实体店购买杀虫剂。我认识店主多年,所以我相信他。”

(文章来自:投资网络,信息摘录)