XXI am a friend who is a merchant, and their clients can count on their fingers. As long as they get one or two of them, they will not be able to eat or drink for the rest of their lives. This is also the characteristics of the Tob business, the number of customers is small, but the advantage is that the customer unit price is high. One of our customers can also contribute 1.8 million in profits. In the case of a large R, it is a payment unit of 10 million yuan.
Less customers means greater competition, and the way to fight the world is still the mainstream way of many Tob business companies. In the network age, they have been affected by this kind of approach. Inefficient and costly. The efficiency of network promotion is not marginal. After expanding the network promotion channels, our company has turned over several times. If you put it in the traditional business of pulling relationships, you can't think about it.
Second, the infrastructure of the Tob business
The official website is the infrastructure of the Tob business
Since the rise of the Internet in the 1990s, there has been a boom in the construction of official websites. Almost every company has its own official website. Everyone is actually such a mentality. Although they don’t know how big the value of the official website is, they see others building. Then we can't be less, just do one. This kind of thinking is most obvious in the era of the public, think about it, whether your company also has a public number, and the amount of fans is almost no.
After more than ten years, everyone's enthusiasm for building a station has not been as high as it was at the beginning. However, through the time when I am doing Tob business promotion, the official website is still the core channel for getting customers, and there is no one. Even if the mobile end splits half of the PC-side traffic, the value of the official website is still strong. You can see that Baidu is still alive and well enough, so now the official website is not only built, but also built on the high-end atmosphere.
xxWhen customers are looking for services, such as purchasing SAAS systems, large items, large-scale services, etc. the behavior habit is to find the right supplier through search, and the PC-side search is the main habit. The mobile terminal has a natural disadvantage when displaying information. The screen area is small. Before the AI is fully popularized, users searching for computers on the computer are still the mainstream behavioral habits.
Online customer service is a must for Tob business
The ultimate goal of the official website is to get customers, online customer service is the guarantee of the customer conversion rate, the official website without customer service is not qualified. Before I promoted the official online line, I specifically looked for several online customer service systems to compare. There are several other Baidu business bridges. For most companies, Baidu Business Bridge is enough, first of all, free of charge, and secondly, it supports mobile. Every night at 11:00, my mobile phone screen lights up from time to time, and the business bridge prompts that there are visitors entering the official website.
The customer service system has this hardware, but also software, that is, customer service. In order to refine the highest conversion rate, I simulated the client's website to go through the same set of words. At first, I thought that the more and more words were the best. I ran a circle and found that all three or four sentences would connect me. The way to lie, the original customer service is less, the better, based on peers and their own cognition, I also designed a three-word guest, these three sentences, will get the customer contact, greatly reduced The cost of getting customers.
Third, the effective channel of Tob business